Relationship marketing refers to a long-term and mutually beneficial arrangement wherein both the buyer and seller focus on value enhancement with the goal of providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and [...]
“The most important ingredient we put into any relationship is not what we say or what we do, but what we are. And if our words and our actions come from superficial human relations techniques (the Personality Ethic) rather than from our own inner core (the Character Ethic), others will sense that duplicity. We simply [...]
Ready to start a business blog? How connected are you to your online target market? Do you know who might be having online conversations about your business or industry? I know what you are thinking. People are actually talking about me? Thanks to social media and Web 2.0, ordinary citizens like you and me now [...]
