Relationship marketing refers to a long-term and mutually beneficial arrangement wherein both the buyer and seller focus on value enhancement with the goal of providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and [...]
We had a great turn out last Friday morning at the Baltimore Washington Chamber of Commerce (BWCC) headquarters in Laurel, MD. More than 40 business owners came out to learn how to leverage social media. The event was announced live on Twitter. I was able to send out a tweet to about five participants who [...]
recession, originally uploaded by jeremiah_owyang. Inexpensive. Quick word of mouth marketing. Measurable results. These are three reasons why more than half of the interactive marketers surveyed by Forrester responded that they will increase spending on social media marketing during this economic downturn. Spending trends are toward social networks, blogging and user-generated content. Although the [...]
I had a great time today speaking at the Moms Inc. of Howard County, MD meeting. We discussed how to leverage social media to market and promote their businesses. We spent much of our time talking about Facebook which was no surprise. I was asked lot of great questions and some wonderful ideas were shared. [...]
