Got plans for the summer? Why not get caught up on episodes of my Social Media Voices Project podcast? The podcast features interviews with industry experts such as Sandy Carter, Brent Leary and Dev Patnaik. I also have a super interview with Forrest Graves whose inspiring storywas featured on CNN, ABC and FOX news. So [...]
Customers are increasingly using social media sites, such as Facebook and Twitter, to communicate with companies for technical support, filing complaints, and more. Let’s suppose your organization is listening to the social media space. Are you equipped to use social media to lend a helping hand? A customer’s S.O.S gone unanswered can lead to a [...]
According to a recent survey conducted by Compendium, a business blog may be getting 80% of its traffic from first-time visitors. This is an important finding that has far-reaching implications for business blogging. Enhancing the site experience for first-time visitors will be even more important, and superior content won’t be the only thing that matters. [...]
Social CRM: The New Rules of Relationship Management View more documents from Jeremiah Owyang. One of the very first books I read about social technologies was Groundswell. The book blew me away, and ever since then I have been following the work of the author Charlene Li , formally of Forrester Research now partner at [...]
Lately I have been experiencing a little personal Facebook fatigue. Now, before I explain, let me preface the rest of this post by saying that I think Facebook is great for marketing! In fact, I love “friending” brands, personalities and businesses. All is well on that front. But I’ve been struggling with my personal Facebook [...]
