Relationship marketing refers to a long-term and mutually beneficial arrangement wherein both the buyer and seller focus on value enhancement with the goal of providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and [...]
“The most important ingredient we put into any relationship is not what we say or what we do, but what we are. And if our words and our actions come from superficial human relations techniques (the Personality Ethic) rather than from our own inner core (the Character Ethic), others will sense that duplicity. We simply [...]
A recent study “Harnessing the Power of Blogs,” found that blogs can have more impact on purchase decisions than social networks. The study shows that social networks help people connect, but blogs create a conversation and become a trusted resource. The study found that blogs influence buying power with one half (50 percent) of blog [...]
Not only does she have a hot business, Kacy Paide, owner of The Inspired Office, is leveraging social media like mad and it’s paying off: She successfully used Facebook to post messages on friend’s walls about her nomination in The Daily Candy, a site that showcases new and exciting things related to life and productivity. [...]
