Confused about how to jump into the social media space?  Concerned about your time and resources?  A little nervous about ROI?  Ease your way in!  Identify some low-hanging fruit or easy achievable/simple things you can do that require minimal effort. Yes, they do exist!

Here are my top five “picks” :

RSS (really simple syndication) – Just about anything on the Internet can be syndicated and shared.  Take a look at your static website.  Is there a section on your site that is updated regularly?  Syndicate it and allow readers to subscribe to your RSS feed!

Social Bookmarking - Set up a profile on a social bookmarking site like Delicious or Digg, identify some great content and create a library of good reads for your target market.  Don’t forget to bookmark your own content!  Busy?  This task is an easy one to delegate.

Twitter - It is beyond me how communicating in 140 characters or less has become totally and utterly confusing.  Think about the basics:  You’ve got a free channel to say something compelling to your target audience in 140 characters or less.  The sky’s the limit.  Keep it simple.  Twitter is the easiest way to get people (lots of people) to listen to you.

Flickr – Grab that digital camera and let the pictures share your story. What can be easier?

Scribd – Want to extend the life of your best and most brilliant PowerPoint presentation?  Could your brochure benefit from a new set of eyes?  Have a glowing annual report?  Scribd, an information-sharing site, is the place to be.

So that’s my pick.  Get started today! You’ll get a quick ROI early in integration, you can celebrate some early wins, and perhaps, just perhaps, you’ll become a social media maven. Keep me posted!