recession, originally uploaded by jeremiah_owyang.

Inexpensive.  Quick word of mouth marketing.  Measurable results.  These are three reasons why more than half of the interactive marketers surveyed by Forrester responded that they will  increase spending on social media marketing during this economic downturn.   Spending trends are toward social networks, blogging and user-generated content.  Although the marketing budgets are small ($100,00 or less) these marketers are hoping for a healthy return on their investment.

Yet another sign that social media marketing is becoming mainstream and another reminder that it’s time to get on board.  Jump in!