A recent study “Harnessing the Power of Blogs,” found that blogs can have more impact on purchase decisions than social networks.  The study shows that social networks help people connect, but blogs create a conversation and become a trusted resource.   The study found that blogs influence buying power with one half (50 percent) of blog readers finding blogs useful for purchase information.  Moreover, for those who have found blog content useful for product decisions, more than half (56 percent) said blogs with a niche focus and topical expertise were key sources.

Strategy: Cast a wider net around a niche market-create a blog and fuel it with laser-focused content.

Have some success with a niche blog?  Leave a comment!