Comments on: Is E-mail Marketing Dead or Evolving? http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/ Social media marketing for savvy business owners. Fri, 30 Jul 2010 13:30:05 +0000 hourly 1 By: Social Media Squared: Leveraging Your Email Marketing Campaign — creative blog solutions http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-79 Social Media Squared: Leveraging Your Email Marketing Campaign — creative blog solutions Mon, 20 Jul 2009 17:46:18 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-79 [...] Email marketing is still alive and well, but…. why share all your great content with folks just in your database? About 35% of Americans are part of a social network. Over 250,000 million people are on Facebook (20 million users update their status at least once a day).  Twitter has about 55 million monthly visitors, and in February, Neilson news reported that the use of social network usage surpassed web - based email usage. Enough said here.  There is a really good chance that a large percentage of your email subscribers are connected to an online social network. [...] [...] Email marketing is still alive and well, but…. why share all your great content with folks just in your database? About 35% of Americans are part of a social network. Over 250,000 million people are on Facebook (20 million users update their status at least once a day).  Twitter has about 55 million monthly visitors, and in February, Neilson news reported that the use of social network usage surpassed web – based email usage. Enough said here.  There is a really good chance that a large percentage of your email subscribers are connected to an online social network. [...]

]]> By: richard beck http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-117 richard beck Sat, 30 May 2009 04:05:15 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-117 Hi, I went to this site and I think it is good to MAKE MONEY BY HOSTING VIDEOS, any doubt can check in the flash pie. <a href="http://www.vismomedia.com" rel="nofollow">www.vismomedia.com</a> Hi, I went to this site and I think it is good to MAKE MONEY BY HOSTING VIDEOS, any doubt can check in the flash pie. http://www.vismomedia.com

]]> By: richard beck http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-78 richard beck Fri, 29 May 2009 23:05:15 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-78 Hi, I went to this site and I think it is good to MAKE MONEY BY HOSTING VIDEOS, any doubt can check in the flash pie. <a href="http://www.vismomedia.com" rel="nofollow">www.vismomedia.com</a> Hi, I went to this site and I think it is good to MAKE MONEY BY HOSTING VIDEOS, any doubt can check in the flash pie. http://www.vismomedia.com

]]> By: Terri Holley http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-77 Terri Holley Fri, 14 Nov 2008 16:02:18 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-77 Thanks, Tracy! I had a ball last night. I think more people are now understanding the power of social media. The timing of emails is very important. Thanks for mentioning this. I am more apt to open emails I receive in the morning and very late at night. You might want to create a poll on your site to ask what are the best times to receive emails that get read. I love your website and think the "Ask Tracy" feature is a great idea! Keep us informed about your blog! Thanks, Tracy! I had a ball last night. I think more people are now understanding the power of social media. The timing of emails is very important. Thanks for mentioning this. I am more apt to open emails I receive in the morning and very late at night. You might want to create a poll on your site to ask what are the best times to receive emails that get read. I love your website and think the “Ask Tracy” feature is a great idea! Keep us informed about your blog!

]]> By: Tracy Houchins http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-76 Tracy Houchins Thu, 13 Nov 2008 02:53:54 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-76 Terri, Thanks for your excellent presentation on blogging at the OPN last night and also for directing me to read your blog and particularly this subject. As a newby to the email marketing world, I'm open to hear what others have to say about their experience. An important point I just now realized it the timing of the delivery of the email. For me personally, I'm more apt to open and read a message that shows up either early in my day or on a Saturday or Sunday morning where I don't feel pressured to read it, but actually have the time to read it and most likely at least give it a once over if I know the person who sent it. Otherwise, it will probably go unread and eventually be dumped. I'm looking forward to getting my blog page on my website up and running in the not too distant future, and will be looking to learning more as I go along. Thanks !!! Terri,
Thanks for your excellent presentation on blogging at the OPN last night and also for directing me to read your blog and particularly this subject. As a newby to the email marketing world, I’m open to hear what others have to say about their experience. An important point I just now realized it the timing of the delivery of the email. For me personally, I’m more apt to open and read a message that shows up either early in my day or on a Saturday or Sunday morning where I don’t feel pressured to read it, but actually have the time to read it and most likely at least give it a once over if I know the person who sent it. Otherwise, it will probably go unread and eventually be dumped. I’m looking forward to getting my blog page on my website up and running in the not too distant future, and will be looking to learning more as I go along. Thanks !!!

]]> By: Terri Holley http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-75 Terri Holley Thu, 23 Oct 2008 13:05:57 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-75 These are all great and insightful comments! Thanks! These are all great and insightful comments! Thanks!

]]> By: Yasmin Anderson-Smith http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-74 Yasmin Anderson-Smith Thu, 23 Oct 2008 07:36:21 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-74 Very thoughtful discussion on the subject. It seems like only yesterdy that email marketing was a fresh new idea. The technology is changinging so fast. Email campaigns have worked very well for me and I have a faithful group of readers. I do however, want to keep up with the trends and plan to start blogging in the near future. I agree that more participatory and engaging forms of communicating will improve relationships with your target market. Only yesteday I was reading about a new type of blogging called video blogs which is very interesting to me as I am a great believer in pictures and this is the age of image and imagery. I am looking forward to working with Terri on blogging. http://www.kymsimage.com Certified image consultant. Helping individuals, companies and organizations define and refine their image, brand and style. Because image matters. http://www.everygirlcan.org Helping girls achieve a healthy & positive body image. Very thoughtful discussion on the subject. It seems like only yesterdy that email marketing was a fresh new idea. The technology is changinging so fast. Email campaigns have worked very well for me and I have a faithful group of readers. I do however, want to keep up with the trends and plan to start blogging in the near future. I agree that more participatory and engaging forms of communicating will improve relationships with your target market. Only yesteday I was reading about a new type of blogging called video blogs which is very interesting to me as I am a great believer in pictures and this is the age of image and imagery. I am looking forward to working with Terri on blogging.

http://www.kymsimage.com
Certified image consultant. Helping individuals, companies and organizations define and refine their image, brand and style. Because image matters.
http://www.everygirlcan.org
Helping girls achieve a healthy & positive body image.

]]> By: Corrina Gordon-Barnes http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-73 Corrina Gordon-Barnes Wed, 10 Sep 2008 11:50:31 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-73 You make sound points, Terri - thank you. Marketing feels much more appealing to me when I see it as being about conversations, relationship, two-way engagement. There's respect for the prospective client as a creative human being, instead of a passive recipient of information. It's the way our education systems are (hopefully) moving as well. www.youinspireme.co.uk helping intelligent women develop inspirational ventures You make sound points, Terri – thank you. Marketing feels much more appealing to me when I see it as being about conversations, relationship, two-way engagement. There’s respect for the prospective client as a creative human being, instead of a passive recipient of information. It’s the way our education systems are (hopefully) moving as well.

http://www.youinspireme.co.uk
helping intelligent women develop inspirational ventures

]]> By: Renee Canali http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-72 Renee Canali Fri, 05 Sep 2008 14:09:28 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-72 If email isn't already evolving, it should be. My group coaching members keep wrestling with the best way for us to keep in touch with each other. With so many venues for connecting, overwhelm sets in. I find recently that for every few subscribers to my newsletter I get, I also have some one unsubscribing, siting TMI as the reason. This certainly presents some mind shifting challenges for those of us that use email as part of our marketing strategy. If email isn’t already evolving, it should be. My group coaching members keep wrestling with the best way for us to keep in touch with each other. With so many venues for connecting, overwhelm sets in. I find recently that for every few subscribers to my newsletter I get, I also have some one unsubscribing, siting TMI as the reason. This certainly presents some mind shifting challenges for those of us that use email as part of our marketing strategy.

]]> By: Lisa Jo Finstrom http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-71 Lisa Jo Finstrom Thu, 04 Sep 2008 14:02:48 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-71 Lisa Jo Finstrom www.athomeonpurpose.com Lisa Jo Finstrom
http://www.athomeonpurpose.com

]]> By: Lisa Jo Finstrom http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-70 Lisa Jo Finstrom Thu, 04 Sep 2008 14:02:02 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-70 Terri Excellent article! Effective marketing involves a conversation-- or at least the appearance of the possibility of a back and forth exchange. Email newsletters, event the ones we willingly sign up for, often become just one more thing to delete due to time constraints. Lisa Jo Finstrom Terri

Excellent article! Effective marketing involves a conversation– or at least the appearance of the possibility of a back and forth exchange. Email newsletters, event the ones we willingly sign up for, often become just one more thing to delete due to time constraints.

Lisa Jo Finstrom

]]> By: Angie Segal http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-69 Angie Segal Wed, 03 Sep 2008 23:19:03 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-69 The key to increasing open rates and, by default, creating an effective campaign is to be sure that your email marketing provides something of value for the reader. Are you just selling something or do you provide information, specials, etc. that compels the recipient to actually read the message. Angie Segal ActionCOACH Business Coaching angiesegal@actioncoach.com The key to increasing open rates and, by default, creating an effective campaign is to be sure that your email marketing provides something of value for the reader. Are you just selling something or do you provide information, specials, etc. that compels the recipient to actually read the message.

Angie Segal
ActionCOACH Business Coaching
angiesegal@actioncoach.com

]]> By: Michaela Conley http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-68 Michaela Conley Wed, 03 Sep 2008 22:49:11 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-68 Hi Terri,  Interesting topic. My company as you know, has been based in large part on permission based targeted email delivery, which has worked very well for the 11+ years that HPCareer.Net has been growing and expanding.  The trend towards user participation in information delivery and evaluation is having a dramatic effect on what people "do" when they're on-line. We are very aware of the shift to active participation in information exchange and are taking steps to integrate a more interactive platform. The level of sophistication of the average consumer has gone from not knowing their email address has to have an "@" sign in it, back in the mid 90's, to reading and commenting and writing blogs on a scope unimaginable. How will email marketing evolve? Will we recognize it in a few years as having it's roots in email. Will it look like Twitter? Mozilla labs is working on a project called 'Ubiquity” http://tinyurl.com/5lf7n7 Did you know that facebook & linkedin are duking it out? http://tinyurl.com/5jamdp Consider this: http://tinyurl.com/5reovp Too much info to digest? No problem, (tongue in cheek) follow me! http://twitter.com/hpcareernet Hi Terri, 
Interesting topic. My company as you know, has been based in large part on permission based targeted email delivery, which has worked very well for the 11+ years that HPCareer.Net has been growing and expanding.  The trend towards user participation in information delivery and evaluation is having a dramatic effect on what people “do” when they’re on-line. We are very aware of the shift to active participation in information exchange and are taking steps to integrate a more interactive platform.
The level of sophistication of the average consumer has gone from not knowing their email address has to have an “@” sign in it, back in the mid 90′s, to reading and commenting and writing blogs on a scope unimaginable.
How will email marketing evolve? Will we recognize it in a few years as having it’s roots in email. Will it look like Twitter? Mozilla labs is working on a project called ‘Ubiquity” http://tinyurl.com/5lf7n7 Did you know that facebook & linkedin are duking it out? http://tinyurl.com/5jamdp Consider this: http://tinyurl.com/5reovp

Too much info to digest? No problem, (tongue in cheek) follow me! http://twitter.com/hpcareernet

]]> By: Debbie http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-67 Debbie Wed, 03 Sep 2008 19:33:38 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-67 This information has come to me at a time when I have been trying to figure out why my email newsletter has been not bringing in the kind of results I had seen in the past. I agree that we all are bombarded by email constantly and it is very hard for me to spend the time opening all of the email I receive. I think that using email as a form of contact is great - marketing - no so much! Debbie Window Wear & More www.dwwam.com This information has come to me at a time when I have been trying to figure out why my email newsletter has been not bringing in the kind of results I had seen in the past.

I agree that we all are bombarded by email constantly and it is very hard for me to spend the time opening all of the email I receive.

I think that using email as a form of contact is great – marketing – no so much!

Debbie
Window Wear & More
http://www.dwwam.com

]]> By: Anup Zaver http://blog.creativeblogsolutions.com/2008/09/is-e-mail-marketing-dead-or-evolving/comment-page-1/#comment-66 Anup Zaver Wed, 03 Sep 2008 19:25:30 +0000 http://blog.creativeblogsolutions.com/?p=340#comment-66 I very much think that email is evolving. With the sudden increase in SEO and SMO strategies taking marketing budgets, integrating with email is a sure way to optimize brand awareness and promotion through an integrated communication method. I also believe that the analytics that drive email marketing is revolutionizing the targeting approach and is playing a major role in driving targeted messages. Ensuring a low spam score and trusted sender address should be enough to avoid the junk folder and short subject lines and consistent email designs combined with fresh, interesting and as mentioned, targeted content will ensure your emails definitely stay in the mind of the recipient! Email is far from dead. I very much think that email is evolving. With the sudden increase in SEO and SMO strategies taking marketing budgets, integrating with email is a sure way to optimize brand awareness and promotion through an integrated communication method. I also believe that the analytics that drive email marketing is revolutionizing the targeting approach and is playing a major role in driving targeted messages. Ensuring a low spam score and trusted sender address should be enough to avoid the junk folder and short subject lines and consistent email designs combined with fresh, interesting and as mentioned, targeted content will ensure your emails definitely stay in the mind of the recipient! Email is far from dead.

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