A blog is a powerful buzz marketing tool that no business can afford to ignore.  Here are 30 reasons why having a business blog is a smart move:

1. Blogs generate much more traffic than traditional websites 
2. Blogs are search engine magnets–Google loves blogs
3. Blogs allow direct dialogue with your customers
4. Become a sought-after expert in your field
5. Attract the media with your blogs authentic and unique perspective 
6. Receive testimonials through comments
7. Create a portal for common customer questions and concerns
8. Update your content on your time, not your someone else’s
9. Increase your visibility by getting links from other websites and blogs
10. Provide your customers with as-it-happens news via a feedreader or an e-mail subscription
11. Display your products with beautiful and relevant images
12. Highlight a special event or occasion
13. Give your business a face and personality
14. Launch new products/services and get instant feedback
15. Test out new thoughts and ideas
16. Build loyal, long and lucrative relationships
17. Expand your network by meeting new people
18. Create an archive of your company’s history
19. Take your business global
20. Learn how your customers really perceive you
21. Share your successes and your challenges
22. Become real to your customers
23. Respond quickly to a crisis
24. Be way ahead of the curve
25. Add value to the lives of your customers
26. Be more transparent, approachable and authentic
27. Maintain the content yourself
28. Have an idea in the middle of the night?  You can blog on it immediately!
29. Blogs are much, much, much cheaper than websites
30. Worth repeating:  blogs generate much more traffic than traditional websites